“We believe that organizations need a digital model of their business to enable digital transformation.

AIM helps you build that model so that all of IT can work better together to support the business”

Get Architecture In Motion now.

Digital transformation is primarily about streamlining the flow of information across your business, including with partners and customers.

The fastest and least risk way to achieve this is to plan your IT platform changes around a common digital business model.


Digital Transformation is first and foremost an exercise information engineering.

Your digital business model shows your information is produced and consumed across your business, and allows you to plan and execute your IT portfolio changes more safely at scale, compared to your competitors who may not have a digital business model.

Use AIM to create a digital model of your business to help plan IT investment

A medium sized business can have 200 applications. A large business can have well over 1,000. All of these need to somehow work together to deliver services to customers and enable the business to function.

Changes to the application landscape can sometimes also involve a multitude of business units, each with a fragmented understanding of the whole and limited consensus around future state.

Attempting to make IT platform changes in a typical business is chaos, unless those changes are coordinated around a shared digital business model.

The digital business model explains how business information needs to flow, and acts as a shared model against which multiple projects can be planned and executed, towards a single unified transformational business vision.

Visualize where transformation is required

Just like CAD replaced manual drafting efforts for buildings, a similar improvement in sophistication is necessary to solve modern day Enterprise IT challenges.

We are still largely using the old manual drafting approach, which only allows for a low level of sophistication. No wonder that IT for many business is a mess.

Once we have a digital business model we can augment it with many types of other information to support IT portfolio development and digital transformation.

One example of this is analyzing your model to see where the business runs slowest. With AIM, you can visualize heatmaps showing service delivery times — both discrete and cumulative.

You can also visualize any text or numeric properties in your model, like investment status, IT spend, risk, business unit, or anything else you like in order to help analyze and refine your model.

Being able to use insights like this and others are important to prioritizing your IT investment portfolio.

Create your story and tell it across the business

AIM lets package up the narrative of your digital transformation and tell it across the business as an animated story.

This helps build understanding and consensus right across your business.

With this new broader level of understanding you will find that projects are overall more contributory towards a unified future state vision.

You should also find it less common for multiple projects all trying to solve the same problem, or projects taking an inconsistent approach to managing information and flows.

Play your digital transformation narrative on big screens around your business for everyone to review and discuss.

AIM model showing a processing time heatmap, which can identify candidates for IT projects

Operate more effectively at scale and with less risk

In order to ensure that detailed project design aligns to your top level AIM model, you can export from AIM in OpenExchange format.

OpenExchange is The Open Group universal data exchange format, allowing you to transfer your AIM design into your Solution Architecture design tool of choice.

AIM exports functions, components, interfaces, as well as linkages to planned projects and work packages, so that the Solution Architect can ensure alignment to the overall design as they build out the next level of detail required to execute the project.

Get your 14-day free trial.

Sign up for the free 14-day trial, or for a limited time, try out the demo version of AIM.

Get Architecture In Motion